News

Inline with Medsport’s philosophy of educating and empowering people with solution-focused specialist advice, we have initiated a series of informative talks by industry professionals.

Our first event was in November 2010 and covered one of the latest trends in sports apparel; compression wear. The talk was huge successes in providing a base for educating the public to the variety of existing performance wear in the market in addition to providing an open forum between local sports clubs, manufacturers, dealers and the consumer.

Further to this, Medsport is proud to present our sports club promotional campaign that includes club discounts for all associated members, tailor made injury kits and specialist rehabilitation products and advise specific to your sports code.

Learn more about either of these initiatives by attending one of our talks or to simply get your club involved, please do not hesitate to contact us.

Medsport, the developing retailer of sports, medical and lifestyle support products, announces its exclusive agreement with Dynaspine to be their first and sole distributor in Africa. Dynaspine’s portable back support system is rated as the best product for relief from back pain & back ache.

“The addition of the Dynaspine range expands Medsport’s offering into the ergonomic category and is exciting in terms of offering a world class product to an ever expanding, health focused market ” explained Jayson Chin, CEO of Medsport and head practioner at Jayson Chin & Associates. ” The unique, flexible spinal control plates conform to the contours of the spine to provide optimal support, whilst encouraging movement; essential for a healthly spine! Dynaspine has helped thousands of back pain sufferers throughout the world, in a range of situations.”

“Medsport has strong brand-recognition throughout Cape Town in the medical and sports rehabilitation market, however we wanted to expand our presence in the ergonomic sector” said Jayson. “We wanted to work with Dynaspine specifically because of their history as a world renowned product and brand”

Read more about Dynaspine

Medsport has recently been appointed as an official supplier of Somnio custom running shoes.

“Don’t just sell shoes. Solve Problems.” That’s the pitch Somnio Running, a new company in Santa Cruz, California.

Touted as the world’s first “truly customizable” running shoes, Somnio’s three debut models can be tweaked and adjusted in a shop to match a runner’s unique anatomy and biomechanics. “It’s like a bike fit for your feet,” said Sean Sullivan, the company founder and a bike industry veteran.

The secret sauce in Somnio’s (www.somniorunning.com) system includes three types of footbeds; cushion inserts with differing densities for the heel and forefoot areas; and varus wedge inserts made to help align the foot and lower leg.

In total, when mixed and matched these components and custom configurations can create 648 unique shoe types, including different setups for the right and left foot. “In five years, this could be the way most people will buy running footwear,” Sullivan asserted.

Custom shoes — assembled after a 10-minute treadmill run and a foot analyzation on Somnio’s measuring device — are made to help correct a pronation problem and better align ankles and hips.

Arch comfort, leg alignment, cushioning, foot strike, and pronation control are among the benefits a Somnio customer might find. The company touts its shoes as making a runner more efficient, more comfortable, faster, and less prone to injury.

A Somnio fitting employs similar assessment techniques, including foot size, arch-height measurement, cant, and pronation. The shoe builder then notches in the Somnio heel and forefoot cushions, adds a varus wedge, and inserts the footbed to make one of the possible 648 shoe types to, in theory, fit your foot like a glove.